Honda Canada Recognizes 9 Associates from London Honda

March 22nd, 2022 by

London Honda has Accomplished an Amazing Milestone!

For 2021, Honda Canada recognized 9 associates from London Honda as top-tier performers amongst all Honda dealerships across Canada. These 9 associates received the “Honda Council of Sales Leadership” (COSL) award.

council of sales leadership award logo

The Council of Sales winners played an essential role in ensuring Honda’s success for all of 2021. London Honda would like to extend a special thank you to their 9 winners. The time, effort, and dedication to represent the Honda brand and maintain strong customer satisfaction are greatly appreciated!

London Honda is one of few Honda dealerships across Ontario to receive 9 awards. The atmosphere made by these individuals is contagious among every employee, creating a great working environment. This is then passed along to our customers, creating the best buying experience. Our management team has gone above and beyond in fostering an outstanding sales team.

London Honda’s 9 COSL Representatives

The positive impact that London Honda’s representatives had on the rest of their sales team cannot be measured. Although not all of our product advisors won the award, the pride and excitement from the whole team were astonishing!


London Honda’s Council of Sales Leadership program winners:


Sam Short (Sales Leader)

Jorge Hoyos (Sales Leader)


Chris Lemon-Sarris (Senior Sales Master)

Roy Ellis (Sales Master)


Adam Deary (Grand Master)

Nick Lakatos (Grand Master)

Chris Butters (Grand Master)

Tony Delagrammaticas (Grand Master)

Peter Park (Grand Master)


To accomplish this prestigious award, Honda had placed 3 qualifiers towards being a Honda Council of Sales Leadership program winner:

  1. Top customer satisfaction scores
  2. The volume of vehicles sold
  3. Up to date, and accurate product knowledge


Sam and Jorge were awarded Sales Leaders. They met Honda’s required targets such as selling more than 80 New vehicles & Certified Used vehicles, being up to date on all Honda online training courses, and an overall satisfaction score of +96.2%. Overall satisfaction scores are determined by customers who buy or lease vehicles from our outstanding sales team.

Jorge and Sam were awarded Sales Leaders for Honda’s Council of Sales Leadership program


Roy was awarded Sales Master, while Chris won the Senior Sales Master award! The Sales Master award goes to those who sell 100 New and Certified vehicles. While the Senior Sales Master award goes to those who sold 125 New and Certified vehicles. Chris and Roy provided their customers with peace of mind and confidence when buying their vehicles. This is one of the many reasons why London Honda stands out when compared to our competition.

Chris and Roy were awarded Senior Sales Master and Sales Master for Honda Council of Sales Leadership program

Our management staff also deserve a lot of praise! With a maximum of 39 nationwide winners, London Honda is home to 5 winners, Adam, Nick, Chris, Tony, and Peter. These are our wonderful managers who went above and beyond for our clients and the company. Nick and Adam, our Sales Managers, were awarded Grand Master of Sales, sold more new units than Honda’s sales objectives, and kept our sales staff up to date on Honda’s online training courses. Chris, our Used Car Sales Manager, was also awarded the Grand Master award for selling over Honda’s sales objectives for pre-owned vehicles. Tony and Peter have been with London Honda for over 20 years, their dedication, time, and efforts have been recognized by Honda to give them the COSL Grand Master award.

Tony Dellagramatica's, Chris Butter's, Nicholas Lakatos, Peter Park, and Adam Deary, London Honda's Grand Master's of Honda COSL

Tony, Chris, Nick, Peter, and Adam, London Honda’s sales management staff and Grand Master’s of Honda Council of Sales Leadership program

In celebration of their success, Honda’s CEO Jean Marc Leclerc had prepared a special video exclusively for each winner. Each winner also received a “Luxury Getaway” voucher to plan a well-deserved vacation!

There are all kinds of different ways to connect with us, from walking into our dealership to even visiting London Honda’s social channels on Facebook, Twitter, Instagram, and Linkedin. The easiest way to reach any product advisor, or one of our fortunate winners is on the London Honda website contact us page, you can leave your information for the first available associate to contact you. You can also leave a personal message indicating what you’re looking for.

We understand this accomplishment takes a lot of hard work and dedication to the Honda brand, and this would not be possible without the love and support from our friends and families who have always been there cheering us on!


Posted in Honors